Question: Data mining has evolved in recent years. Kroger is an example of how data mining can be used as a separate revenue generating model. How

Data mining has evolved in recent years. Kroger is an example of how data mining can be used as a separate revenue generating model. How does Kroger use third party aggregators to sell consumer information back to the supply chain? What benefits does the customer obtain by allowing the use of purchase information? 300 word minimum

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