Question: Data Quality 1. What are the three critical components for determining data quality? How does achieving data quality differ in person-administered surveys and self-administered surveys?

Data Quality

1. What are the three critical components for determining data quality? How does achieving data quality differ in person-administered surveys and self-administered surveys?

Data Sources

2. Explain why a company should use all potential sources of secondary data before instituting primary data collection procedures.

Activity Report

3. How can information from a sales activity report be used to improve a companys marketing research efforts?

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