Question: Data Quality 1. What are the three critical components for determining data quality? How does achieving data quality differ in person-administered surveys and self-administered surveys?
Data Quality
1. What are the three critical components for determining data quality? How does achieving data quality differ in person-administered surveys and self-administered surveys?
Data Sources
2. Explain why a company should use all potential sources of secondary data before instituting primary data collection procedures.
Activity Report
3. How can information from a sales activity report be used to improve a companys marketing research efforts?
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