Dave Kelly is the founder of the Stanford Design School and IDEO - the most influential design company in the world. IDEO doesn't just design products, they apply a process called "design thinking" which is the cornerstone of his company today.

 
"We moved from thinking of ourselves as designers to thinking of ourselves as design thinkers. We have a methodology that enables us to come up with a solution that nobody has before." — David Kelley


There is a great deal of information about IDEO on the internet. The classic video below from 2009 shows how IDEO puts its design thinking philosophy into practice by applying it to solve a product design problem. Watch the video and discuss how IDEO both follows and enhances the specific steps for New Product Development as outlined in your text - you must compare and contrast what you see in the video with what is outlined in the text. DO NOT describe the Design Process itself.


https://www.youtube.com/watch?v=uhOg95BsyG8

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Design Thinking Process Design thinking is a humancentered approach to innovation that emphasizes understanding and addressing the needs and desires of end users It typically involves the following st... View the full answer