Question: David and Bella plan for their baseball cap manufacturing startup to concentrate all its efforts on cost containment by offering the product in only one

David and Bella plan for their baseball cap manufacturing startup to concentrate all its efforts on cost containment by offering the product in only one size but in a variety of colors, using a one

-

size

-

fits

-

all approach. This approach is a

________

Blank targeting strategy.

Multiple Choice

mass marketing

micromarketing

concentrated

differentiated

one

-

-

one

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