Question: DeBeers Case: Reverse - disrupting the diamond industry - Why are diamonds considered a luxury item? - To what extent could ( Lab Grown Diamonds

DeBeers Case: Reverse-disrupting the diamond industry
- Why are diamonds considered a luxury item?
- To what extent could (Lab Grown Diamonds) LGD and mined diamonds co-exist?
- How disruptive were LGDs to DeBeers' business model in 2018?
- How did Lightbox's value proposition compare with that of existing LGD producers?

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