Question: Decision - making is inherently a cognitive activity, the result of thinking that may be either rational or irrational ( i . e . ,

Decision-making is inherently a cognitive activity, the result of thinking that may be either
rational or irrational (i.e., based on assumptions not supported by evidence). Individual
characteristics, including personality and experience, influence how people make
decisions. As such, an individuals predispositions can either be an obstacle or an
enabler to the decision-making process. Identify some of the decision-making biases
that hinder effective negotiation. Explain how and why, along with relevant examples to
illustrate your understanding.

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