Decision making process

Explain the decision purchasing process (use the decision diagram). Especially to answer: Why you purchase the brand and how do you purchase it?

INPUT

What are the external influences? Provide at least one of each influence type.

PROCESS

Need recognition

Prepurchase search Information search Suggestions on what to write.

If they are similar things that you have explained before, simply refer them in your writing (for example: see pageor see section.)

Explain your motivational factors and the self and self-image

Evaluation of purchase, including brands-sets and attributes considered during evaluation

Psychological influences:

o Motivation o Personality traits: self -image.

o Perception the consumer imagery, perceived price perceived quality, perceived risk and consumer can reduce perceived risk.

o Explain your attitudes Source of attitude formation.

. Role of personality?

. Explain your attitude towards the brand:

the Tri-component attitude model; TRA; theory of trying to -consume , if any o Elements of learning that influence you to try or to purchase: knowledge and/or experience

. Explain the behavioral learning: Conditional, instrumental etc, repetition, stimulus generalization: product line, form, franchising, licensing. Instrumental conditioning: trial-error, reinforcing,, extinction, shaping, observational learning, if any

OUTPUT (explain which output that you have produced in relation to the product/service)

Purchase

Post-purchase evaluation

Re-purchase

Trust and loyalty

Nestl