Question: Hi, Can I please have some help with this question? Thank you Emma's cousin Jack is having a birthday party in a few weeks. Her
Hi, Can I please have some help with this question? Thank you
Emma's cousin Jack is having a birthday party in a few weeks. Her whole family is planning on going and everyone has bought Jack a present apart from Emma. It is his 10th birthday and the families want to make it memorable as they always do for milestone birthdays. Emma has been stressing for days thinking of a great present as she loves Jack and has been his babysitter for years. Emma's brother, Simon, doesn't really want to go to the party and suggested that Emma should just buy him a gift card like he did and be done with it. Emma was thinking of buying him a cheap starter smartphone as she knows Jack would love it but is afraid that Jack's parents won't like her giving their young son a smartphone. Emma however decided against her worries and bought him a smartphone.
There are five stages in the consumer decision making process. Explain how Emma and her brother Simon would have progressed through these five stages in their decision towards purchasing their gifts for Jack. As part of your answer, you should discuss their level of involvement in this purchase, as well as the type of consumer buying decision that occurred.Finally, explain 1 cultural factor, 1 social factor, and 1 psychological factor that might have influenced Emma's and Simon's decision-making process.
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