Question: sychological Influences on Consumer 2 5 points References Decision Making This activity is Important because marketing managers need to understand how and why consumers behave

sychological Influences on Consumer

25

points

References Decision Making

This activity is Important because marketing managers need to understand how and why consumers behave the way they do to market them effectively. Marketers rely on psychological concepts like motivation, personality, perception, learning, values, bellefs, attitud

,

and lifestyles to analyze consumer behavlor and gulde marketing efforts.

The goal of this activity is to demonstrate your understanding of some important psychological concepts: lifestyle, learning, motivation, perception, and values.

Roll over each consumer behavior purchase scenario, determine which situational influence is described, and then'drop it onto the correct spot within the graphic.

Lifestyle

Home Security

System

Stop Light

Thrifty

Customer purchase decision process Problem recognition

Information search

Alternative evaluation

2

Purchase decision

Postpurchase behavior

Perception

sychological Influences on Consumer 25 points References Decision Making This activity

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