Decision Point: Getting Your Online Ad Noticed More

After developing an algorithm that can match when the consumer is exposed to the ad with when they are shopping for new clothes online, you notice an increase in the number of consumers paying attention to or being aware of the ads.

You meet with the director to discuss. She says, "It's great that the consumers are paying attention to the ad again. By having the consumer see the ad when they are actually shopping for clothes, we have definitely grabbed more of their attention." She continues, "Even though we have had success with this latest effort, I believe there are more ways we can increase the attention our ad gets."

Which of the following would best help the company's online ad get noticed by the consumer?

Select an option from the choices below and click Submit.

Place the ad only in places where consumers expect to see it$.$

Make the size of the ad the same as the competitors'.

Find unusual locations to place the ad online where the consumer will not expect to see it$.$