Decision Point: How to Handle the Advertising Post$-$Testing

You've decided to order another set of tests to determine whether the antibacterial agent used to treat the building blocks stops bacteria or merely slows its growth.

Much to your dismay, the tests confirm that the antibacterial agent does not "stop bacteria in its tracks" as your ad campaign and packaging claim.

As CEO, what will you do next?

Select an option from the choices below and click Submit.

Withdraw the current ad campaign, but don't withdraw products from store shelves to change the packaging. Instead, just issue a press release acknowledging the error, and change the packaging on new products shipped from the factory.

$$ Withdraw the current ad campaign, issue a press release acknowledging the error, and withdraw products from store shelves to change the packaging.