Decision Point: Influential Advice

Even singles do not make purchase decisions in isolation. During the buyer decision process, consumers will ask family, coworkers, friends, and neighbors for feedback on products and services.

Consider Verdure's primary target market, Roland Park singles$,$ and determine which source of word$-$of$-$mouth information would likely be the most influential during the purchase of a health club membership.

Select an option from the choices below and click Submit.

Mom and Dad: Roland Park singles are relatively young and therefore rely on their parents for advice.

Neighbors$/$friends: Roland Park singles like to socialize and therefore rely on friends and neighbors for advice.

Coworkers: Roland Park singles work long hours and therefore rely on their coworkers for advice.