Decision Point: Measuring Whether Consumers Remember the Cookie Ad

Several weeks after the ad begins to air, the director asks to speak with you. She says, "Now that the ad has been playing for a few weeks, I would like you to measure the impact of the ad on our consumers. Please design the best testing method to see how well consumers remember our cookie ad$."$

What would be the best choice to determine if consumers remember the ad$?$

Select an option from the choices below and click Submit.

Use a recognition test where you show ads one at a time and ask consumers if they have seen them before.

Use a recall test where you do not show any ads before asking consumers what ads they remember seeing.