Decision Point: Use Advertising that Targets Problem Recognition

After helping the director understand what kind of decision$-$making process the healthy snack consumer goes through and why, she says, "Now I need you to consider something else. We would like to come up with images to use in our advertising campaign for the new healthy snacks that target the first step in the rational decision$-$making process."

Which of the following images would be best to use in an advertising campaign that targets the first step in the rational decision$-$making process?

Select an option from the choices below and click Submit.

An image of a consumer comparing healthy ingredients on two brands of healthy snacks

An image of a consumer being told by a medical professional that eating healthier snacks would help increase their energy level

An image of a consumer seeing another person eating chips and realizing they are hungry