Question: Decision-making units vary in composition and size, depending on each individual purchasing task. Webster and Wind (1972) identified the following people playing different roles within

Decision-making units vary in composition and size, depending on each individual purchasing task. Webster and Wind (1972) identified the following people playing different roles within buying center's Explain what are their roles and give examples. (Initiators, Users , Influencers . Deciders, Buyers' and Gatekeepers

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