Defend or reject or modify Levitt's three bold assertions below on the nature of the global firm. Consider Apple Inc as a reference point to help build your discussion.

i. The world's needs and desires have been irrevocably homogenized. This makes the

multinational corporation obsolete and the global corporation absolute.

ii. Technology drives consumers relentlessly toward the same common goals - alleviation of life's burdens and expansion of discretionary time and spending power.

iii. Cultural preferences follow one of two paths: they eventually lose relevance to economic

decision making, or they diffuse to other groups and become the substance of global trends.