Define a problem statement based on your analysis. Address the following in your problem statement:

What would the target audience look for in an advertisement for the company?

What should be the broad goals of the advertisement?

What specific problems should the advertisement try to solve?

Green Trends, a supermarket in Ohio, sells locally sourced, natural, sustainable organic products and minimally processed foods. Based on a recent market analysis, the supermarket learned that many individuals in the community are not aware of their commitment to sustainability.

Their customers do not think that their current print advertisement effectively communicates the intended messages. Green Trends needs help in defining the problem area for the advertisement. They have shared their business details and target audience attributes to help you analyze the advertisement.

Target Audience Attributes

Age group: $3575$

Lifestyle: Active, health$-$conscious

Shopping Preferences: Locally grown, sustainable, organic products that help maintain a healthy lifestyle

Color Preferences: This target audience prefers the use of earth tones. Of specific relevance are the values of green as a parent hue in representing sustainability and organic choices.

Graphics: This target audience prefers graphics that display ample contrast and are presented at a scale that promotes readability.

Image Preferences: Images should reflect the active, health$-$conscious lifestyle of the target audience.

Type Preferences: Like their food preferences, this target audience expects straightforward communication free of embellishments. Typefaces should be extremely legible.

Text Considerations: Keywords$$organic$,$ sustainable, health$-$conscious, locally sourced, responsible, green, whole, natural, unprocessed, raw, wholesome.

Information Architecture: This target audience prefers the presentation of information to be direct and relevant to the central mission of the organization.