Question: - Define customer relationship management (CRM) (direct quote is ok). Define supply chain management (SCM) (direct quote is ok). - Why would a CRM system

- Define customer relationship management (CRM) (direct quote is ok). Define supply chain management (SCM) (direct quote is ok).

- Why would a CRM system be beneficial to the supply chain process?

- Define business intelligence (yes direct quote is fine). Describe 2 examples in which organizations use business intelligence ( you need to paraphrase).

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