$$ Define methods for achieving each message strategy objective.

Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages can also be challenging to pull off and are only sometimes successful in building brand awareness.

Identify three current ad campaigns where you think the creator has attempted to use humor to boost the brands likability factor, then consider these questions.

$$ Does the joke work?

$$ Is the joke quickly and easily linked to the brands name or identity?

$$ Could the same joke work over a long period?

$$ Provide the links to the ads here in the discussion. Share what made them stand out to you, and your peers should identify the uniqueness and creativity of your chosen ads in their responses.