Question: Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages also can be difficult to

Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages also can be difficult to pull off and are not always successful in building brand awareness. Identify three current ad campaigns where you think the creator has attempted to use humor to boost the brand's likability factor, then consider these questions. Does the joke work? Is the joke quickly and easily linked to the brand's name or identity? Could the same joke work over a long period of time?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages also can be difficult to pull off and are not always successful in building brand...

Define methods for achieving each message strategy objective. Humor can be effective as a method to help consumers feel good about a particular brand. But humorous ad messages can also be challenging...

The Final Paper demonstrate of the reading as well as the discussion ponts. The purpose of this assignment is to the concepts studied in this into a cohesive and paper. The Final Paperwill be titled...

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

From soap to soup, Unilever markets a wide range of personal care products, foods, and household cleaners under popular brands like Dove, Bertolli, Lipton, Lux, Axe, Sunsilk, Surf, and Omo. Two...

How Unilever's Brands Connect with Consumers From soap to soup, Unilever markets a wide range of personal care products, foods, and household cleaners under popular brands like Dove, Bertolli,...

MKT500 Week 8 Discussion Board 8 attached are the questions, scenario, and supportive reading materials. MKT500 DB 8 "The Importance of Social Media and Web Analytics" 1.) From the scenario,...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

For Problem 77, determine the radial velocity of each mass just before it reaches the end of the cylinder. 144 14

Which of the following is the prime mover used in the bench press? Trapezius upper Pectoralis major Biceps bracii Latissimus dorsi

Fair value or replacement cost will not be required for Infrastructure AssetsI would like you to discuss whether you agree with GASB's decision on rejecting these topics from consideration. What...

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...