Question: Define operational effectiveness and how IT supports this in a business. (10 points) Define value chain, what issues the analysis of value chain can reveal

  1. Define operational effectiveness and how IT supports this in a business. (10 points)
  2. Define value chain, what issues the analysis of value chain can reveal and why its important to business success. (15 points)
  3. Explain resource based view of a competitive advantage. (10 points)
  4. In your own words, define the following: (18 points)
    1. Brand
    2. Scale
    3. Data and switching cost assets
    4. Differentiation
    5. Network effects
    6. Distribution channels

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