PART A (35 marks) 1) Recommend and justify the type of data collection method for each of the following cases: a) Super-Juice wants to test a fruit-based smoothie and a dairy-based smoothie b) Super-Connection, a telecommunications company, requires information on the degree to which its customers are satisfied with post-paid services c) Clean-Pro is considering launching a vacuum cleaner with new mopping functions and wants to gauge consumer reactions d) The Residents' Committee (RC) at a Parramatta apartment complex has received numerous complaints about irresponsible security guards and noisy neighbours, and wants to know how to solve the problem 2) The owner of Yummy Ramen, a new noodle house in South Korea, is concerned about low sales. He wants to conduct research to collect useful information that will help him design a strategy to solve the problem at hand. Explain how the three types of research designs can help in this case. 3) Each of the following examples involves a market researcher's need to measure some concept. Construct a survey question with appropriate scale for each one. Identify which one of the four main types of scale it is: . Gender of respondents Age group of survey participants Consumers' opinions regarding the texture of a new type of cheese Amount of time spent on physical activity 4) A researcher must estimate how many packs of disinfecting wipes will be purchased by businesses in NSW for the annual sales forecast. Her plan is to ask managers the likelihood that they will purchase disinfecting wipes, and she will ask those who say they are very likely' to purchase them to estimate how many packs (each with 100 wipes) their company will buy. She can divide the companies into small, medium, and large firms based on number of employees at their NSW offices a) Define the target population and sampling frame. b) What sampling technique should be used? c) Why? 5) Give a marketing/business example for each one of the following data collection method. What can be some of the limitations associated with each method? SPRING/2H 2021 Page 2 of 6 PART A (35 marks) 1) Recommend and justify the type of data collection method for each of the following cases: a) Super-Juice wants to test a fruit-based smoothie and a dairy-based smoothie b) Super-Connection, a telecommunications company, requires information on the degree to which its customers are satisfied with post-paid services c) Clean-Pro is considering launching a vacuum cleaner with new mopping functions and wants to gauge consumer reactions d) The Residents' Committee (RC) at a Parramatta apartment complex has received numerous complaints about irresponsible security guards and noisy neighbours, and wants to know how to solve the problem 2) The owner of Yummy Ramen, a new noodle house in South Korea, is concerned about low sales. He wants to conduct research to collect useful information that will help him design a strategy to solve the problem at hand. Explain how the three types of research designs can help in this case. 3) Each of the following examples involves a market researcher's need to measure some concept. Construct a survey question with appropriate scale for each one. Identify which one of the four main types of scale it is: . Gender of respondents Age group of survey participants Consumers' opinions regarding the texture of a new type of cheese Amount of time spent on physical activity 4) A researcher must estimate how many packs of disinfecting wipes will be purchased by businesses in NSW for the annual sales forecast. Her plan is to ask managers the likelihood that they will purchase disinfecting wipes, and she will ask those who say they are very likely' to purchase them to estimate how many packs (each with 100 wipes) their company will buy. She can divide the companies into small, medium, and large firms based on number of employees at their NSW offices a) Define the target population and sampling frame. b) What sampling technique should be used? c) Why? 5) Give a marketing/business example for each one of the following data collection method. What can be some of the limitations associated with each method? SPRING/2H 2021 Page 2 of 6