DEFINE the concept of Blue Ocean Strategy as a route to nullify existing competitors. Using its four
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Question:
DEFINE the concept of Blue Ocean Strategy as a route to nullify existing competitors. Using its four actions framework, discuss FOUR ways in which the Australiancompany, Casella Wines, created Yellow Tail, a blue ocean product, for a newcustomer segment.
Expert Answer:
T he concept of Blue Ocean Strategy A market for a product where there is no or very little competition is referred to as a Blue Ocean Strategy This strategy relies around locating a business in which ... View the full answer
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