Question: - Define the following: - Chapter 1 - What Is a Marketing Channel? - The Changing Channel Landscape - Marketing Channel Actors - Manufacturers: Upstream

- Define the following: - Chapter 1 - What Is a Marketing Channel? - The Changing Channel Landscape - Marketing Channel Actors - Manufacturers: Upstream Channel Members - Intermediaries: Middle-Channel Members - Wholesalers - Retail Intermediaries - Specialized Intermediaries - End-Users: Downstream Channel Members - Combinations of Channel Members - Online Channels - From a Multi-Channel to an Omni-Channel World - Distinction Between Multi-Channel and Omni-Channel Marketing Strategies: Trends Driving the Shift - Trend 1: Channel Participants Operate in a Connected World - Trend 2: Cross-Channel Shopping - Trend 3: Altered Shopping Norms - Trend 4: Move to Services - Trend 5: Targeted Promotions and Customer Insights - Channel Strategy Framework

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