Define the following: Framed, Advertising wearout, Humour appeal, Satisficing solution, Variety seeking, Evaluative criteria, Determinant attributes
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Define the following:
Framed, Advertising wearout, Humour appeal, Satisficing solution, Variety seeking, Evaluative criteria, Determinant attributes
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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