Define the main influences on the global consumer and select a product that will appeal to those
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Question:
Define the main influences on the global consumer and select a product that will appeal to those influences. Describe the following:
- The product
- The main influence marketers must consider in order to promote to consumers.
- Why the product would appeal to that influence.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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