Define the Resource$-$Based View $($RBV$)$ and explore the three primary resource classifications using examples relevant to

McDonald's $($or a similar fast$-$food chain$).$ Using the case study provided, identify the specific resource category, and

analyse McDonald's application of the RBV within that domain.

QUESTION $2(25$ MARKS$)$

Using relevant examples, distinguish between external and internal environmental analyses. Determine whether the

scenario presented in the case study pertains to McDonald's micro or macro environment. Additionally, $($in your view$)$

discuss the level of strategy required to address such situations.

QUESTION $3(25$ MARKS$)$

The management of McDonald$$s has asked you to advise their HR department on what their role should be to address

the current situation. With the aid of appropriate examples, discuss the various roles the HR function can perform as per

Storey$$s HRM Model. Provide a well justified recommendation of which Storey HRM Model role you think the HR function

will need to play in order to address the situation described in the case study.

QUESTION $4(25$ MARKS$)$

Using the best practices as a guide, advise the HR professionals of McDonald$$s on how to go about developing an HR

strategy to gain a competitive advantage. Make use of information from the case study to demonstrate application and

where required, state any assumptions made.