Question: Define the terms B2C, B2B and C2C. How does Airbnbs marketing strategy differ from a firm such as Hilton or Hyatt ? Present and discuss

Define the terms B2C, B2B and C2C. How does Airbnbs marketing strategy differ from a firm such as Hilton or Hyatt ? Present and discuss a list of pros and cons of Airbnbs marketing strategy, and then compare it to a list of pros and cons associated with the marketing strategy of a firm such as Hilton or Hyatt ? Which firm has a better marketing strategy, and why ?

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