Defining a clear online business model is essential for a new start$-$up online business to be successful. But it$$s also important for existing businesses thinking about options to refine their business model or add new services to their offerings in the light of new opportunities made possible by the Internet. Value Proposition is one of them, how is it defined?

This is at the heart of what the business offers to its audiences and is arguably most important to success.

The methods by which the organisation$$s services will be delivered and the audiences reached.

The main activities that need to be performed to deliver the value proposition to develop revenue.

The types of relationships that will be formed $-$ for example, self$-$service, automated services, communities or more personal assistance. Co$-$creation of content may be part of this.