Defining the problem - It contains comprehensive details of the problem/s; Prepare to enter a new market
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Question:
- Defining the problem - It contains comprehensive details of the problem/s;
- Prepare to enter a new market or
- Launch a new product/service or
- Start a new business
- Research the state of the industry
- Client’s status in the current market
- Information is thoroughly and clearly reported, including such things as the type of product/ service, current marketing efforts, current knowledge about customers and competitors, etc.
- Industry trends
- Describes how major trends and information helped identify immediate opportunities.
- Target Market
- Target Market Clearly identified by demographics and product/service meets needs/wants of target group.
- Buyer Profile and Behavior Describes in-depth the buyer in the customer profiles buying roles, buying behavior, and buyer decision making process.
- Primary Research results (survey or questionnaire) Excellent plan for collection of data justified with many facts from current business environment.
- Market Analysis
- Competition’s SWOT analysis A thorough SWOT analysis is provided, and reasoning for each item in the SWOT is provided and logical.
- Analysis and interpreting data
- Quality of data collected Varieties of secondary data and references used
- Evaluation of data and evidence of critical and analytical thinking
- Marketing decision and strategies
- Includes the marketing decision or strategies and explains why/how these could be done
Related Book For
Project Management A Systems Approach to Planning Scheduling and Controlling
ISBN: 978-0470278703
10th Edition
Authors: Harold Kerzner
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