Question: DENTIFY current changes or trends occurring in each of the GENERAL ENVIRONMENTAL categories of Political, Economic, Social, Technological, Environmental, and Legal that are likely to

DENTIFY current changes or trends occurring in each of the GENERAL ENVIRONMENTAL categories of Political, Economic, Social, Technological, Environmental, and Legal that are likely to have a NEGATIVE effect on McDonald's future performance. DISCUSS how the changes or trends you have identified would potentially affect McDonald's long-term future performance (i. e., revenues, profitability, market share, etc.)

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