BACKGROUND AND HISTORY In March 2009 County Durham and Darlington Community Health Services (CDDCHS) formu- lated...
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BACKGROUND AND HISTORY In March 2009 County Durham and Darlington Community Health Services (CDDCHS) formu- lated a strategy to improve patient outcomes, safety and service efficiency by developing and implementing a large-scale quality improvement programme across the organization. CDDCHS was the primary care provider for a large, semi-rural area around Durham and Darlington, serving a diverse community of around 600,000 people across the region. The CD&DPCT employed approximately 3,000 staff and had an annual budget of £1.1 billion to spend on services. They provided over 50 services, such as community nursing, speech and language therapy, podiatry, school nursing and the provision of out-of-hours services. CDDCHS had recently formed from six previous Primary Care Services covering the County Durham and Darlington operational region. The programme and its supporting infrastructure would also play a key role in helping CDDCHS with their journey towards a culture of continuous quality improvement. APPROACH CDDCHS developed a simple and pragmatic approach to the improvement programme, based on the quality journey' that organizations typically progress on (Figure C10.1). The approach was highly customised to meet their service needs (Figure C10.2) which involved the following. Executive Engagement - they developed a clear vision for quality, created executive buy-in through two-way interviews and workshops and developed guidelines to clarify the role of leader- ship in driving the programme. The Executive team also received training to ensure that they were well versed in the concepts and methodolo- gies associated with the improvement programme. Quality Improvement Training - representa- tives from each of their directorates were trained as 'improvement leaders', providing them with in- depth knowledge about the DRIVER improvement methodology a proven approach to continuous improvement (Figure C10.3). Part of this training involved mentoring the participants as they tackled a key project in their directorate so that they could learn from experience and start to quickly reap the benefits of the training. This created a community of people who could share experiences and best practices and actively coach others. They also provided for training for second and third level managers across all directorates to provide them with quality tools and techniques and a robust approach to implementing continu- ous quality improvement (CQI) projects. Managers were also provided with CQI toolkits to enable them to introduce the methods to their teams and encourage a continuous improvement mindset. Breakthrough Wins in Service - CDDCHS developed the criteria and process for selecting priority areas to reengineer and designed stan- dardized materials and guidelines to ensure a consistent approach to process improvement across the organization in line with the local Primary Care Trust's existing policies and frameworks. They also identified and delivered breakthrough wins in service that improved patient pathways and created exemplars for the approach. Quality Infrastructure the approach was underpinned by the deployment of a culture assess- ment to evaluate the extent to which the culture of the organization supported a continuous improve- ment orientation, development and deployment of an integrated communications programme to engage the wider PCT community, the establish- ment of a measurement system to monitor progress and the development of a governance process to ensure that the programme continued to maintain momentum. PROGRAMME DELIVERABLES The Executive team in CDDCHS identified a common view of the 'vision for quality Structure quality improvement programme, elicit staff feedback and communicate successes Develop Strategy Review programmes and processes continuously. Quality becomes cost efficient Increasing Involvement Signalling Commitment Set up quality philosophy, define patient expectations, and current experiences. determine critical quality gaps Quality Leadership Quality drives efficiency and is a means of competitive advantage Continuous Improvement Total staff involvement, engage external stakeholders (e.g. partners and patients) Executive Engagement & Sponsorship Infrastructure for Sustainable Change Figure C10.1 Organizations progress on a 'quality journey' Different levels of customized Fully aligned leadership with clarity of expectations performance improvement training Structured qualifications system Clearly defined vision, objectives and KPIs Sustainability for future improvement initiatives. "Leading the journey' Skills Development & Knowledge Transfer Clinical & Programme support structures & communications Organisational Pathway Redesign Breakthrough improvements in service/patient pathways Foundational quality system Direct impact on patient experience Performance measurement systems in the key service areas and operational performance Standardized, agreed approach Figure C10.2 Addressing four areas helps create a sustained culture of continuous improvement Case 10 Capability for continuous quality improvement in the NHS 517 DRIVER is a proven approach for improving the efficiency and effectiveness of healthcare services: • DEFINE- the scope and goals of the patient process to be redesigned • REVIEW - understand the current processes and measure performance . INVESTIGATE-analyse the gap between the current and desired performance • VERIFY-generate the improvement solutions • EXECUTE-implement the improved processes in the pathway • REINFORCE - capitalize the improvement by learning the lessons Figure C10.3 DRIVER structured approach for improvement improvement and this provided the basis for developing a PCT wide approach to quality improvement. They also determined pre-requisites for the achievement of that vision and aligned quality improvement initiatives to the PCT's strategic agenda. All of the executives and senior management team were trained in the DRIVER improvement methodology and were actively involved in supporting quality improvement projects. Over 130 people were trained in the PCT's highly customized quality improvement approach and were actively involved in improvement projects and over 75 DRIVER continuous improve- ment projects were in progress across all direc- torates delivering significant benefits to patients, staff and the organization. Four major breakthrough projects were delivered with significant improvements to waiting times, non-attendance rates, wound care manage- ment costs, resource utilization and access for patients. They were widely perceived to have not only delivered real insight to the business but they have provided a meaningful example of the way the DRIVER methodology can provide benefits to a primary care environment in the NHS (Figure C10.4). The programme team were conscious of the need to build a solid foundation for the PCT by creating a critical mass of employees that were engaged, inspired and enabled to transform the 518 Case studies "I've seen many different improvement methodologies come and go in my 33 years working in the NHS. For me, DRIVER is an approach that makes good practical sense and stops you jumping from the problem to the solution without considering the improvement options. My team are using DRIVER to make our work more efficient, more effective and ultimately to get more children into our improved services." Head of Children's Services, PCT business through process improvement. A number of initiatives were put in place to help the PCT to start to establish this foundation and continue to be a main area of focus for the programme as it developed into maturity. EVALUATION OF THE PROGRAMME In order to measure the programme a dashboard was developed to enable the team to monitor progress and take action quickly if any aspect of the programme fell behind the agreed timelines. The dashboard featured activity measures and outcome measures for each element of the pro- gramme and was reviewed regularly by the project team. Executive Engagement activity measures comprised availability of the executive training and vision workshops within agreed timescales, proportion of the executive team that attended. and quality of the training as perceived by the participants. Outcome measures were concerned with the extent that Executives became actively engaged as sponsors on quality improvement projects and the extent to which they provided active support to the programme. Quality Improvement Training activity. measures included timely development of courses, numbers of participants on courses, distribution of participants across the directorates and quality of 518 Case studies Booking of 350K AHP appointments/yr . 18 different referral methods • 1 in 5 appointment slots were unfilled • 1 in 3 referrals had errors requiring rework Retinal Screening • 70 sessions a week 'wasted' due to Inefficiencies in process and method of data capture with likely increase in demand of 4% YoY Speech & Language Therapy • 35% children over 18 week wait and trend increasing • Significant variation in processes A single, harmonised referral method Significant reductions in wait ▪ Reduced cost per referral • An increase in screening capacity for 2,000-3,000 additional appointments a year more than meeting additional demand Improved patient and staff satisfaction - 95% referral to initial assessment in 18 weeks ■ 'Smart' referral form reduces error rates ▪ Removal of non value adding admin from Therapists creates sufficient appointments to meet demand with less staff £ Savings (plus an improved patient and staff experience) Pay Back Benefits begin to accrue from day 1 but really accelerate as more people become capable and motivated to make improvements Establish DRIVER Breakthrough improvements accelerate benefits Embed DRIVER in a culture of 'Total Quality' (TQ) Significant benefits realised through multiple DRIVER projects and an organization that is moving towards a culture of 'Total Quality' 4-8 months 8-12 months to payback, 1-3 years to embed TQ Figure C10.5 Typical profile for Rol the NHS 55 Case 10 Capability for continuous quality improvement in the NHS Figure C10.4 DRIVER in Primary Care £ Investment/Savings £ Investment £ Retum Launch DRIVER Immediate benefits driven by process standardization 2-4 months courses as perceived by participants. Outcome measures were focused on the proportion of trained employees involved in and completing improvement projects and proportions by directorate (Figure C101.5). Breakthrough Wins in Service activity measures included the number of breakthroughs, the value of the improvement as perceived by the leadership team and satisfaction with the support provided by Oakland Consulting on the breakthrough. Outcome measures were concerned with the benefits realized by the breakthroughs in terms of efficiency gains and patient experience. Quality Infrastructure measures on the culture assessment related to timeliness and response rates and measures on the commu- nications programme related to coverage and quality of the communications. ACKNOWLEDGMENT The author would like to thank the team from CDDCHS for their agreement to publish this case study. DISCUSSION QUESTIONS 1. Discuss different possible approaches to establishing a CQI capability in an organization. In your opinion, which parts of the CDDCHS approach had the greatest impact on sustainable improvement and why? 2. Review the measures CDIXCHS used to evalu- ate their programme. Why is it important to have both activity and outcome measures for such a programme? 3. Discuss how the approach to CQI might need to vary between a service based organiza- tion such as CDDCHS and a manufacturing organization. BACKGROUND AND HISTORY In March 2009 County Durham and Darlington Community Health Services (CDDCHS) formu- lated a strategy to improve patient outcomes, safety and service efficiency by developing and implementing a large-scale quality improvement programme across the organization. CDDCHS was the primary care provider for a large, semi-rural area around Durham and Darlington, serving a diverse community of around 600,000 people across the region. The CD&DPCT employed approximately 3,000 staff and had an annual budget of £1.1 billion to spend on services. They provided over 50 services, such as community nursing, speech and language therapy, podiatry, school nursing and the provision of out-of-hours services. CDDCHS had recently formed from six previous Primary Care Services covering the County Durham and Darlington operational region. The programme and its supporting infrastructure would also play a key role in helping CDDCHS with their journey towards a culture of continuous quality improvement. APPROACH CDDCHS developed a simple and pragmatic approach to the improvement programme, based on the quality journey' that organizations typically progress on (Figure C10.1). The approach was highly customised to meet their service needs (Figure C10.2) which involved the following. Executive Engagement - they developed a clear vision for quality, created executive buy-in through two-way interviews and workshops and developed guidelines to clarify the role of leader- ship in driving the programme. The Executive team also received training to ensure that they were well versed in the concepts and methodolo- gies associated with the improvement programme. Quality Improvement Training - representa- tives from each of their directorates were trained as 'improvement leaders', providing them with in- depth knowledge about the DRIVER improvement methodology a proven approach to continuous improvement (Figure C10.3). Part of this training involved mentoring the participants as they tackled a key project in their directorate so that they could learn from experience and start to quickly reap the benefits of the training. This created a community of people who could share experiences and best practices and actively coach others. They also provided for training for second and third level managers across all directorates to provide them with quality tools and techniques and a robust approach to implementing continu- ous quality improvement (CQI) projects. Managers were also provided with CQI toolkits to enable them to introduce the methods to their teams and encourage a continuous improvement mindset. Breakthrough Wins in Service - CDDCHS developed the criteria and process for selecting priority areas to reengineer and designed stan- dardized materials and guidelines to ensure a consistent approach to process improvement across the organization in line with the local Primary Care Trust's existing policies and frameworks. They also identified and delivered breakthrough wins in service that improved patient pathways and created exemplars for the approach. Quality Infrastructure the approach was underpinned by the deployment of a culture assess- ment to evaluate the extent to which the culture of the organization supported a continuous improve- ment orientation, development and deployment of an integrated communications programme to engage the wider PCT community, the establish- ment of a measurement system to monitor progress and the development of a governance process to ensure that the programme continued to maintain momentum. PROGRAMME DELIVERABLES The Executive team in CDDCHS identified a common view of the 'vision for quality Structure quality improvement programme, elicit staff feedback and communicate successes Develop Strategy Review programmes and processes continuously. Quality becomes cost efficient Increasing Involvement Signalling Commitment Set up quality philosophy, define patient expectations, and current experiences. determine critical quality gaps Quality Leadership Quality drives efficiency and is a means of competitive advantage Continuous Improvement Total staff involvement, engage external stakeholders (e.g. partners and patients) Executive Engagement & Sponsorship Infrastructure for Sustainable Change Figure C10.1 Organizations progress on a 'quality journey' Different levels of customized Fully aligned leadership with clarity of expectations performance improvement training Structured qualifications system Clearly defined vision, objectives and KPIs Sustainability for future improvement initiatives. "Leading the journey' Skills Development & Knowledge Transfer Clinical & Programme support structures & communications Organisational Pathway Redesign Breakthrough improvements in service/patient pathways Foundational quality system Direct impact on patient experience Performance measurement systems in the key service areas and operational performance Standardized, agreed approach Figure C10.2 Addressing four areas helps create a sustained culture of continuous improvement Case 10 Capability for continuous quality improvement in the NHS 517 DRIVER is a proven approach for improving the efficiency and effectiveness of healthcare services: • DEFINE- the scope and goals of the patient process to be redesigned • REVIEW - understand the current processes and measure performance . INVESTIGATE-analyse the gap between the current and desired performance • VERIFY-generate the improvement solutions • EXECUTE-implement the improved processes in the pathway • REINFORCE - capitalize the improvement by learning the lessons Figure C10.3 DRIVER structured approach for improvement improvement and this provided the basis for developing a PCT wide approach to quality improvement. They also determined pre-requisites for the achievement of that vision and aligned quality improvement initiatives to the PCT's strategic agenda. All of the executives and senior management team were trained in the DRIVER improvement methodology and were actively involved in supporting quality improvement projects. Over 130 people were trained in the PCT's highly customized quality improvement approach and were actively involved in improvement projects and over 75 DRIVER continuous improve- ment projects were in progress across all direc- torates delivering significant benefits to patients, staff and the organization. Four major breakthrough projects were delivered with significant improvements to waiting times, non-attendance rates, wound care manage- ment costs, resource utilization and access for patients. They were widely perceived to have not only delivered real insight to the business but they have provided a meaningful example of the way the DRIVER methodology can provide benefits to a primary care environment in the NHS (Figure C10.4). The programme team were conscious of the need to build a solid foundation for the PCT by creating a critical mass of employees that were engaged, inspired and enabled to transform the 518 Case studies "I've seen many different improvement methodologies come and go in my 33 years working in the NHS. For me, DRIVER is an approach that makes good practical sense and stops you jumping from the problem to the solution without considering the improvement options. My team are using DRIVER to make our work more efficient, more effective and ultimately to get more children into our improved services." Head of Children's Services, PCT business through process improvement. A number of initiatives were put in place to help the PCT to start to establish this foundation and continue to be a main area of focus for the programme as it developed into maturity. EVALUATION OF THE PROGRAMME In order to measure the programme a dashboard was developed to enable the team to monitor progress and take action quickly if any aspect of the programme fell behind the agreed timelines. The dashboard featured activity measures and outcome measures for each element of the pro- gramme and was reviewed regularly by the project team. Executive Engagement activity measures comprised availability of the executive training and vision workshops within agreed timescales, proportion of the executive team that attended. and quality of the training as perceived by the participants. Outcome measures were concerned with the extent that Executives became actively engaged as sponsors on quality improvement projects and the extent to which they provided active support to the programme. Quality Improvement Training activity. measures included timely development of courses, numbers of participants on courses, distribution of participants across the directorates and quality of 518 Case studies Booking of 350K AHP appointments/yr . 18 different referral methods • 1 in 5 appointment slots were unfilled • 1 in 3 referrals had errors requiring rework Retinal Screening • 70 sessions a week 'wasted' due to Inefficiencies in process and method of data capture with likely increase in demand of 4% YoY Speech & Language Therapy • 35% children over 18 week wait and trend increasing • Significant variation in processes A single, harmonised referral method Significant reductions in wait ▪ Reduced cost per referral • An increase in screening capacity for 2,000-3,000 additional appointments a year more than meeting additional demand Improved patient and staff satisfaction - 95% referral to initial assessment in 18 weeks ■ 'Smart' referral form reduces error rates ▪ Removal of non value adding admin from Therapists creates sufficient appointments to meet demand with less staff £ Savings (plus an improved patient and staff experience) Pay Back Benefits begin to accrue from day 1 but really accelerate as more people become capable and motivated to make improvements Establish DRIVER Breakthrough improvements accelerate benefits Embed DRIVER in a culture of 'Total Quality' (TQ) Significant benefits realised through multiple DRIVER projects and an organization that is moving towards a culture of 'Total Quality' 4-8 months 8-12 months to payback, 1-3 years to embed TQ Figure C10.5 Typical profile for Rol the NHS 55 Case 10 Capability for continuous quality improvement in the NHS Figure C10.4 DRIVER in Primary Care £ Investment/Savings £ Investment £ Retum Launch DRIVER Immediate benefits driven by process standardization 2-4 months courses as perceived by participants. Outcome measures were focused on the proportion of trained employees involved in and completing improvement projects and proportions by directorate (Figure C101.5). Breakthrough Wins in Service activity measures included the number of breakthroughs, the value of the improvement as perceived by the leadership team and satisfaction with the support provided by Oakland Consulting on the breakthrough. Outcome measures were concerned with the benefits realized by the breakthroughs in terms of efficiency gains and patient experience. Quality Infrastructure measures on the culture assessment related to timeliness and response rates and measures on the commu- nications programme related to coverage and quality of the communications. ACKNOWLEDGMENT The author would like to thank the team from CDDCHS for their agreement to publish this case study. DISCUSSION QUESTIONS 1. Discuss different possible approaches to establishing a CQI capability in an organization. In your opinion, which parts of the CDDCHS approach had the greatest impact on sustainable improvement and why? 2. Review the measures CDIXCHS used to evalu- ate their programme. Why is it important to have both activity and outcome measures for such a programme? 3. Discuss how the approach to CQI might need to vary between a service based organiza- tion such as CDDCHS and a manufacturing organization.
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