Describe a public relations or marketing campaign in the specific field of Technology Communications (IBM) and assess

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Describe a public relations or marketing campaign in the specific field of Technology Communications (IBM) and assess whether it succeeded or failed. Explain the reasons for your assessment based on sources or factual references.

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Global Marketing

ISBN: 9781292251806

8th Edition

Authors: Svend Hollensen

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Posted Date: Feb 13, 2024 01:16 PM

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Describe a public relations or marketing campaign in the specific field of Technology Communications (IBM) and assess

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One notable public relations and marketing campaign in the field of technology communications is IBMs Watson campaign IBM introduced Watson its artificial intelligence platform to the public through a ... View the full answer

Global Marketing

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