Describe additional values you feel could, or should, be added to Figure 3-1, and justify your answer. Describe the marketing implications of the additional values

FIGURE 3-1 Traditional, Current, and Emerging American Values T Religious Sensual gratification Postponed gratification Material Hard work Active Self-Oriented T EC E E T E ECT" Secular Abstinence Immediate gratification Nonmaterial Leisure Passive Maximum cleanliness Tradition Risk taking Problem solving Admire nature Performance Environment-Oriented TC E T E T CE E I E Minimum cleanliness Change Security Fatalistic Overcome nature Status Individual Diversity Limited family Youth Competition Masculine Other-Oriented T TEC ICE T CE Collective Uniformity Extended family Age Cooperation Feminine *T = Traditional, E = Emerging, and C = Current