Describe cause-related marketing. How does this form of partnership benefit a brand or company? Provide a current example of cause-related marketing for a real company or brand. Do you think the cause (charity or benefiting organization) aligns with the product or service’s brand platform? Why or why not? 

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Causerelated marketing refers to a type of marketing where a company collaborates with a nonprofit or charitable organization for mutual benefit In th... View the full answer