Question: Describe External Factor Evaluation (EFE) Matrix? Is 2.97 a good score? Rating Weighted Score .15 3 .45 05 3 .15 EFE Matrix for McDonald's Key

Describe External Factor Evaluation (EFE) Matrix?

Describe External Factor Evaluation (EFE) Matrix? Is 2.97 a good score?

Rating Weighted Score .15 3 .45 05 3 .15 EFE Matrix for McDonald's Key External Factors Opportunities Weight 1. Economy forcing people to trade down: i.c, choose less expensive options 2. Demand for healthier options for children & Happy Meal fruit vegetable based themes 3. Competitors (BK & Wendy's) lack McCafe like options 15 4. More than 57% McDonald's outside U.S. absorb U.S. losses .07 5. More US and Global markets welcome MecDonalds 6. Economics and competitors inspire brand loyalty and return customers 05 7. Demand for free wifi versus competitor charges .09 8. Demand for more natural choices on menu 4 .60 2 .14 .09 3 .27 2 .10 3 .27 .09 3 .27 Subtotal 2.25 .06 3 .18 .04 2 .08 Threats %_Healthy eating demands eroding some sales 10. Medis attention to fast food & negative effects. 11. Price wars 12. Steady U.S. Une mployment 13. Rising costs 14. Calorie counts & nutritional value posted .03 2 .16 .03 2 .06 03 2 .06 .09 2 .18 2.97 total 1.00

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