Describe how the company's key product and brand elements fit the needs of the market for your
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Question:
Describe how the company's key product and brand elements fit the needs of the market for your selected zip code.
- Evaluate the company's ability to address this market.
Select 1 consumer products company that is part of the Fortune 500 list: COCA COLA
Select 1 zip code: 96813
Access the Claritas website and input your selected zip code into the Zip Code Look-up tool to access demographic information.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
Posted Date: