Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization's strengths and weaknesses. Explain your response.

Environmental Scan: Using the Internet or the Library (go to academic tools area for the link), to conduct an environmental scan and identify opportunities and threats to Lee's business located in your area.

Examples of environmental factors that might influence the business could include competitive, technological, demographics, economic, sociocultural, political, and legal forces.

Tips: There are a number of great tools available to help you respond to this environmental scan:

Pew Social & Demographic Trends

Center for Economic Studies

U.S. Census