Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization's strengths and weaknesses. Explain your response.

Using sources like the U$.$ S$.$ Census Bureau, describe the demographics affecting Lee's business in your area.

How is technology being utilized in the assigned industry that might have a positive or negative impact on Lee's business?

Identify Lee's direct and indirect competitors and her competitive advantage against her direct and nondirect competitors in the city nearest to where you live.

Define the concept of sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.