Question: describe the steps in the marketing communication process. Describe each and every step properly with example(mandatory). Describe these 6 steps properly. Figure 12-11 Steps in

describe the steps in the marketing communication process. Describe each and every step properly with example(mandatory). Describe these 6 steps properly.

Figure 12-11 Steps in the marketing communications process 1. Specify the IMC objectives 6. Evaluate the program and recommend 2. Identify the changes target audience 5. Schedule and 3. Set the run the IMC promotional elements budget 4. Design the promotional program SINESS

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