Describe two distinct age cohorts.  If you were the marketer for automobiles, how would you use your marketing mix differently for addressing consumers in each of these cohorts?

 

B. Describe the generic product life cycle and the key consumers at each stage.  Describe what marketers can do to improve the chances of successful adoption of their innovations.

 

C. What is a subculture and why is it of interest to marketers?  Briefly describe 2 distinct subcultures.

Answer rating: 100% (QA)

A Age Cohorts and Marketing Mix 1 Baby Boomers born roughly between 1946 and 1964 Baby Boomers are typically more financially stable and prioritize reliability and comfort in automobiles They may valu... View the full answer