Question: Description Before you start this assignment, you should have read Chapter 2, reviewed Chapter 2 PPT and listened to the lecture video (link is on
Description Before you start this assignment, you should have read Chapter 2, reviewed Chapter 2 PPT and listened to the lecture video (link is on the cover slide of the Chapter PPT). Select a high profile company, product or service, and analyze its marketing strategy by answering below (20 points total): Preforming SWOT analysis (5 points) What is its competitive advantage? Who is its target segment(s) (5 points) Discuss its marketing mix (product, price, place, promotion) (5 points) What is its strategic growth strategy according to Ansoff's Strategic Opportunity Matrix (5 points) Reference should always be provided when you have received information from outside sources. In the case where direct quotes are not used, a reference list should be provided at the end of the submission. For direct quotes, in text source need to be provided as well
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