Description of the data editing techniques that would be useful in editing the data and benefit

your research.

$2.$ Explanation of the results for each variable in the spreadsheet using descriptive analysis

techniques. Use appropriate tables and charts for each variable.

$3.$ Explanation of generalizations that can be made about your sample of the population and

discuss the inferential analysis technique used to determine these generalizations $($most likely

frequency distribution$).$ Describe how hypothesis testing drives this data collection and how it

advances the accomplishment of the research objectives.

$4.$ Explanation of differences between groups within your sample and discuss the inferential

analysis technique used to determine these differences between groups in the sample $($i$.$e$.,$

two sample test of means, Chi$-$square test, or ANOVA$).$ Describe how hypothesis testing was

used in this data collection and how it advances the accomplishment of the research

objectives. If you did not employ these techniques, discuss how they can be valuable to

marketing research analysis.

$5.$ Explanation of the relationships between or among variables within your sample and discuss

the inferential analysis technique used to determine these relationships between or among

variables $($correlation or regression analysis$).$ Describe how hypothesis testing was used in this

data collection and how it advances the accomplishment of the research objectives. If you did

not employ these techniques, discuss how they can be valuable to marketing research

analysis