Design

Layout

References

Mailings

Review

View

Help

SINESS RESEARCH ESSENTIALS

THOOS & STRATEOIES

$q,6.$ Kim is on the leadership team at Bullseye Corp., a large retail chain. She notices a dip in sales compared to the same quarter last year and asks the head of research to investiggate sales records to help detarmine exactly in which region the dip has occurred.

ASSIGNMENT $9\mathrm{.}2$

Internal Perspective Methods

INSTRUCTIONS

Match the method for best sccomplishing the following abjectives. Methods may be used more than once.

A$)$ Internal data analysis

B$)$ Employee surveys

C$)$ Employee focus groups

D$)$ Benchmarking

E$)$ Observational research

F$)$ Mystery shopping

Objectives

$\_\_\_1.$ Fast Jack's oil change wants to audit their oil change process $($how long it takes per service, how friendly their technicians are, and how well technicians follow protocols$).$ They particularly want to understand how they react to certain soenerios, such as a customer with many questions.

Rosie's Gourmet Subs is interested in understanding customer behavior during the lunch nush. Which types of customers stay and which types typically opt for take out? How can the dining area be optimiced for those who stay?

E$.\_3$ Sheila is a manager at Well$-$come Health Food. She has noticed longer lines at the checkout on Wednesdays She wants to confirm if this is true or just her perception. $50$ she digs into store records to look at volumes on Wednesdays versus other days of the week

B $q,4.$ Becky, the shift supervisor at Del Electronics, has noticed a decrease in productivity of up to nearly $30\%$ on the weekends. She decides to gather a group of employees who work the weekend shift to collect their input and ideas on how to remove any barniers so they can be more productive.

$-Fq,5.$ Jenet, a human resources manager at Tuscan University, wants to gather ratings from recent retirees on how well each step of the retirement process works at the university. the university.

sTUkENT