Question: design plan for your event. Be sure to consider the following: What is your event concept, keeping in mind Red Bull's brand image? a .

design plan for your event. Be sure to consider the following:
What is your event concept, keeping in mind Red Bull's brand image?
a. How do you use this concept to theme your event?
b. How do you create an atmosphere that leaves a meaningful experience?
Who are the key stakeholders?
a. How might their needs differ in a way that could affect their experience?
b. Will these needs influence your concept/theme as described in Question 1?
What aspects of the setting and environment could be incorporated into your theme and design concept?
How would you create your liminoid zone?
When there are multiple races in one event, how do you tie these races together over the multiday event to drive interest, spending, and length of stay among your attendees?
design plan for your event. Be sure to consider the following:

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