Desigual, the Spanish clothing brand, is willing to have a stronger presence in the Australian clothing market.
Question:
Desigual, the Spanish clothing brand, is willing to have a stronger presence in the Australian clothing market. They have approached you, as a marketing expert, for help. Their main aim is to have a better understanding of the Australian market and customers.
You are required to incorporate the four (4) segmentation approaches and define three (3) segments. The identified segments need to have clear and meaningful names. You will need to:
Define three clear segments. Each segment has five (5) marks including one (1) mark for the name and four (4) marks for properly incorporating each of the segmentation approaches.
Identify the market segment you will target and justify why (5 marks)
Define and justify a buyer persona from the target market you have identified
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey