Develop a BCG Matrix for Under Armour 2018 to include the relative Market Share position, Industry Sales Growth Rate:, with a 2x2 table with both horizontal axis at the top marked as Relative Market Share and a vertical axis on the left side as industry Growth Rate. NOTE: the end points for RMS are 0 to 1.0 which interpreted means the division would fall between 0 market share to 100% of the market share. The vertical axis end points would depend on the rate of industry growth. The graph shows +20% to -20%. So if the IGR for your company was 25% you would adjust the end points to +/- 30%. Place a circle for each division of the company (not competitors) in one of the four quadrants of the BCG based on that divisions sales as represented as a percentage of the total sales.

Division: Revenues Percent Revenues Profits Percent Profits Relative Market Share Industry Growth Rate (%)

North America 3,735,293 72%

Other Foreign Countries 1,457,892 28%

Total: 5,193,185 100% 2,340,471 45.1% 4.1%