develop a crisis management plan for a brand (already existing brand) that has recently experienced a PR crisis or reputation damage. e.g.; after the earthquake in Trkiye, some companies chose to remain silent and this situation has reached a point that can damage the brand image of companies. This project could include an analysis of the crisis situation, key stakeholders, communication strategy, and potential impact on the brand's long-term reputation and equity. The students should suggest some strategies for the recovery period. Please do not forget to suggest tangible, specific, and clear strategies. Do not forget to use citations/references in your report and list them at the end

• How do you assess the situation? (Clearly define the problem, why do you call it as a crisis?)
• Who will inform the public about the details of the crisis?
• Define your target market and audience. Who did react to your brand and how?
• How will you respond to the public and stakeholders? Social media, press release, silence.
• What is your strategy to be transparent?
• How will you measure the impact of your statements, posts or messages?
• For how much time you will continue with your brand crisis management strategy?
• Do not forget to explain the situation, key stakeholders, communication strategy, and potential impact on the brand's long-term reputation and equity in your project.

REQUIRMENTS - Minimum 1000 Words, Thank you