Students are supposed to develop a crisis management plan for a brand $($Apple$)$ that has recently experienced a PR crisis or reputation damage.

$$ How do you assess the situation? $($Clearly define the problem, why do you call it a crisis?$)$

$$ Who will inform the public about the details of the crisis?

$$ Define your target market and the audience. Who did react to your brand and how?

$$ How will you respond to the public and stakeholders? Social media, press release, silence.

$$ What is your strategy to be transparent?

$$ How will you measure the impact of your statements, posts, or messages?

$$ For how much time will you continue with your brand crisis management strategy?

$$ Do not forget to explain the situation, key stakeholders, communication strategy, and potential impact on the brand's long$-$term reputation and equity in your project.