Pepsi

Students are supposed to develop a crisis management plan for the $($already existing$)$ brand

Brand$)$ that has recently experienced a public relations crisis or reputational damage.

For example; After the earthquake in Turkey, some companies chose to remain silent and this situation has reached a point that can damage the companies' brand image. This project could include an analysis of the crisis, key stakeholders, communication strategy and the potential impact on brand reputation and equity in the long term. Students should suggest some strategies for the recovery period. Please don't forget to suggest concrete, specific and clear strategies.

$$ How do you evaluate the situation? $($Define the problem clearly. Why call it a crisis?$)$

$$ Who will inform the public about the details of the crisis?

$$ Determine the target market and audience. Who interacted with your brand and how?

$$ How will you respond to the public and stakeholders? Social media, the press release, the silence.

$$ What is your strategy for achieving transparency?

$$ How will you measure the impact of your statements, posts or messages?

$$ How long will you continue with your brand$$s crisis management strategy?

$$ Don't forget to explain the situation, key stakeholders, communication strategy, and

The potential impact on the brand's long$-$term reputation and contribution to your project.